We're building the next category in wellness.

For decades, wellness has shipped in tubs, bottles, and gummy jars. But the way people actually live — busy mornings, lunchboxes, sports weekends, travel days, late nights — doesn't fit on a shaker bottle.

SIPit turns the ordinary act of sipping into a functional ritual. No pills. No powders. No gummies. A straw in a drink, designed for the routines you already have.